Sleeve Packaging and Belly Bands

At Norman’s Printery, we print packaging to accentuate your beautiful products. With sleeve packaging and belly bands, you can boost your product’s impact and give yourself a visual edge over your competition.


What Is Belly Band Packaging?

Belly bands are a type of custom packaging sleeve that directly encircles a product. As a form of packaging, belly bands can be used to help enclose or secure a product while also adding aesthetic, branded value to the item. In other cases, belly band packaging may be used as a primarily decorative element, highlighting your product and promoting your brand with custom elements.

What Are Packaging Sleeves?

Packaging sleeves can refer to belly bands, but in some cases, custom sleeves encircle boxes or boxed products rather than individual products themselves. These bands may be thicker and wider than belly bands, as they are often used to not only add to a product’s visual impact but keep the product closed and secure, as well.

We offer box sleeve printing for boxes of all shapes and sizes.


Why Work With Norman’s Printery?

We pride ourselves not only on the quality of our work but also on the quality of our service. Tackling a wide range of printing projects and providing a consistent customer experience with a focus on punctuality and friendly, helpful service are our specialties.

When it comes to belly bands and packaging sleeves, we know from experience that our work is of the highest quality, and we are proud to stand behind all of our projects.

In addition to sleeve packaging and belly banding, we are happy to offer a variety of other printing services, as well, including:

  • Glass bottle printing
  • Embossing/Debossing
  • Printed folding cartons
  • Letterpress
  • Foil stamping

Benefits of Using Sleeve Packaging for Your Product

Custom sleeves and belly bands are beneficial for a variety of products in many ways.

1. Customization

When you order sleeve packaging or belly bands from Norman’s, you’ll have the opportunity to customize your design to best suit the product and your brand identity.

We don’t offer cookie-cutter solutions; your project is special, and we’ll work with you to create a custom packaging sleeve design that suits your needs.

2. Create Your Design

With belly bands, you can effectively convey vital information about your product to prospective customers. Rather than leave them guessing, we can print relevant text and images to help your customers make informed decisions. Some things you might include on your packaging sleeve include:

  • Product name
  • Product type
  • Ingredient lists
  • Unique features, such as organic or fair-trade components

3. Brand Recognition

The use of printed sleeves packaging provides an additional opportunity to include branded materials. If you use unbranded boxes, adding a custom sleeve or belly band gives you space to include your brand’s information. This simple solution lends itself well to elegant and minimalistic designs alike.

4. Product Security

Adding a belly band to your product adds a layer of security to keep items safe and intact. Whether you are adding a sleeve to a boxed item or wrapping a band around an item itself, belly bands and packaging sleeves can protect your product in a simple, cost-effective manner.

With packaging sleeves, you can prevent:

  • Tampering
  • Theft
  • Spillage
  • Spoilage

5. Profit Increase

Packaging sleeves and belly bands are a cost-effective packaging solution that can improve your product’s visual impact and increase sales.

When you have the opportunity to customize this type of packaging, the possibilities for aesthetic appeal and brand recognition are virtually limitless, making them a worthwhile investment.

How to Customize Your Belly Bands and Custom Sleeves

When you order belly bands or box sleeves from Norman’s Printery, you will be able to customize numerous elements so that your packaging materials meet your needs.


Depending on your product, you may need different sizes for your packaging sleeves. Thick belly band packaging, for example, may be better suited for larger items than small ones. Similarly, thin belly band packaging often presents a more balanced look when wrapped around smaller products.

We are happy to accommodate your specific needs for packaging sleeves of any size.


We can print your sleeves and belly bands on a variety of paper materials depending on your needs and preferences. In most cases, we use regular weight paper for belly bands and cardstock for box sleeves.

Standard Paper Weights

Typically, we use between 80# and 100# cover for packaging sleeves intended to wrap around boxes. For smaller items, such as dish towels and bars of soap, we usually go with a text weight paper (around 70# and 80#).


Most commonly, belly bands and sleeves are printed in a rectangular shape. However, if you have specific requests for the shape of your custom sleeves, please contact our team to discuss those possibilities.


The sky's the limit when it comes to selecting the colors you want to use for your packaging sleeves. Just let us know what you want, and we’ll take care of the rest.

Adhesive Options

Depending on how you want your packaging to fasten, we can include peel-and-seal adhesive on the ends of each printed sleeve for your convenience. We utilize a double-sided tape for packaging sleeves. 

If you want to simply slide your sleeve or belly band over an item, only one end of the sleeve requires tape. For sleeves and bands that will adhere to the box and itself, we will apply tape to both ends of the sleeve.


The scope of your project will naturally impact the number of custom sleeves you order. Whether you want a small batch of bands for a single product or custom sleeves for a multi-SKU project, we can accommodate your packaging sleeve needs.


Use Sleeve Packaging For A Variety of Products

Sleeves and belly bands are versatile, offering functionality and aesthetic value to your products. Here are just a few items suited for custom sleeve packaging.


If you design and produce socks, you may know that finding the right packaging can be a challenge; after all, you need to make sure the socks stay together without hiding the actual product. Belly bands are perfect for sock sleeve packaging.

A paper sock packaging sleeve is a simple yet effective way to secure your product and add aesthetic value without detracting from the item itself. We can help create custom sock packaging sleeves that keep socks paired and offer brand recognition in an attractive way.



Candle sleeves can serve multiple purposes.

Depending on whether you use other packaging with a candle sleeve, the paper band can effectively seal the candle by wrapping vertically around it, protecting the exposed wax and wick from damage and dust. Additionally, the use of a band for this purpose can provide a medium for branding, giving you space to include your company name, your logo, and any other useful information, such as candle scent and wax type.

If you are placing your candle in a box or other type of protective packaging, using sleeve box packaging can provide an opportunity to customize and brand your product. A band will also ensure that the candle is protected from tampering before purchase.


Soap sleeve packaging is a simple and effective way to package individual bars of soap. With custom soap packaging sleeves, you can make your product stand out, giving you an edge over competitors with beautiful, effective packaging designs.

We offer belly bands for soap sleeves packaging in a variety of different paper materials and printing methods to suit your company’s aesthetic and packaging needs.

Dish Towels

Using sleeve packaging for dish towels keeps your product secure without hiding it from customers. With custom sleeves, you can accentuate your product’s design and add to its visual impact, compelling more customers to buy.


Food packaging sleeves are incredibly versatile. Using printed sleeves for food packaging can give your product a creative competitive edge and provide valuable information to your customers.

Using a food packaging sleeve can give you all the space you need to include brand information, imagery, ingredient lists, and more. By opting for custom food sleeve packaging, you will help your product make a bigger impact. Additionally, sleeve packaging can also protect your product and ensure safe consumption.


Chocolate Bars

Whether you are sleeving individual chocolate bars or choosing custom sleeves for boxes of bars, custom sleeves will add to your product’s appearance and security. When it comes to chocolate bar sleeve packaging, using a belly band can draw more attention, prevent tampering, and provide more information about your product.



If you package your product in a bottle, choosing bottle sleeve packaging can be a great way to add custom flair and customer appeal. Paper bottle sleeves may wrap around the bottle, presenting relevant information about your product and your brand.

Boxed Goods

Distributing your product in a box with sleeve packaging is a simple and creative way to secure your product within its container and advertise relevant information, especially when it comes to sharing branded content.

We can accommodate box sleeves that feature logos, slogans, ingredients, highlights, and more. These sleeves may secure at both ends so you can slip it on or off, or we can use tape so that the sleeve can also attach to the box itself.


What You Can Include on Your Custom Belly Band Packaging

When designing custom packaging sleeves, it is important to be selective with the elements you include, as you will need to make efficient use of the available space. Here are three elements you might consider.


Feature your brand’s logo on belly bands and packaging sleeves to achieve easy brand recognition. We can help you position and size your logo to create the best visual effect.

Labels and Brand Information

Highlight your company and product information directly on your custom sleeves. Let your customers know who you are and what makes your product unique right on the packaging sleeve.


Give your customers what they want to know. Including ingredient lists on certain products can help customers make informed decisions and feel good about what they buy.

For example, if you use locally-sourced ingredients, recycled materials, or organic components, putting that information on your product packaging sleeve will appeal to many customers and compel them to purchase your product.

How Norman’s Printery Makes Packaging Sleeves and Belly Bands

When you work with Norman’s, we want to make sure you are satisfied with the quality of your custom sleeves. Depending on the size, shape, and contents of your packaging sleeves, we will use different types of paper and other materials to ensure we achieve top quality results.

Digital Printing

As the most cost-effective printing method, especially when dealing with multiple lots for an individual client, digital printing is our most commonly-chosen option.

The process of digital printing custom sleeves is relatively simple. Just send us a file of what you want printed on your sleeves or belly bands. Once we proof it and let you know if there are any necessary changes you need to make, we’ll handle the printing and send the finished product your way. 

We are not responsible for any damages incurred during shipping or delivery.

Frequently Asked Questions About Packaging Sleeves

Frequently Asked Questions About Packaging Sleeves

Sleeve packaging, sometimes called belly banding, refers to a simple but effective method of packaging using a strip of paper (or plastic) that is banded around a product or box. There are few limits to this type of packaging when it comes to shape, size, thickness, and contents.

How much do custom packaging sleeves cost?

Packaging sleeves and belly bands are among the most cost-effective packaging options on the market, especially if you are purchasing a large quantity of bands or require a variety of different sleeves. However, prices for custom packaging sleeves may vary depending on factors such as:

  • Quantity
  • Paper type
  • Shape
  • Size
  • Contents
What is the turnaround time for customized sleeve packaging?

Because every order is different, we recommend contacting us to get a quote and an idea of the timeline for your specific product. We strive to provide timely service without ever jeopardizing the quality of your order.

What’s the difference between gloss and matte paper?

The most notable difference between matte and glossy paper is the finish. Gloss paper has a smooth, shiny appearance that is often well-suited for photographs or vibrant imagery. Matte paper, on the other hand, has a subtle, somewhat flat appearance that is great for printing text and simple images.

Learn More About Custom Packaging Sleeves

Interested in custom sleeves? We’d love to hear from you!

Fill out the contact form below to get started. You can also give us a call at 201-652-7272.

Learn more about our custom packaging sleeves